Digital Marketing Strategy for Startups

Greensboro, NC

Triad Search Marketing

Guidance · Learning & Practice · Resources

The Concept

This course will provide founders with a detailed overview of marketing strategy for startups as it relates to SEO, digital advertising, social media, and website development.

Who's it for?

This is an entry-level course for startup founders and business executives that are looking for professional guidance regarding ecommerce, digital marketing, paid advertising, and social media strategies that build market presence and generate revenue.

What problem does it solve?

Startup founders and business executives generally don't have a clear vision for what their ecommerce, digital marketing, and social media strategy should look like. 

How does it help?

This course seeks to educate business executives on how they can optimize their marketing strategy to best connect with their target market and ideal customer base. This course will help founders and executives identify weaknesses in their current ecommerce & digital marketing strategy, and implement data-driven solutions which maximize the ROI of their advertising budget and drive revenue.

Program Overview

In this course we will cover the following topics:

  • Building your website and establishing the brand's identity.
  • Using social media marketing to drive market awareness & engagement.
  • Developing an effective content creation & marketing strategy.
  • Creating an email marketing campaign that drives revenue.
  • Advertising on Google/Bing and Facebook/Instagram.
  •  Implementing an SEO (Search Engine Optimization) strategy.
  • Tracking your marketing campaign performance with data analytics.

This class will be held at Transform GSO on the 1st Monday of each month, from 3pm-5pm.

Tickets:  $99 per person

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Goal of Triad Navigator

To help startups & small business owners "navigate" the many people & organizations who work together to support them.

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